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T.J. Gaffney

Here is my extended resume and some projects that I've worked on. Email me any questions, at gaffney.tj@gmail.com.

Work Experience

Gaming Consultant - The Innovation Group (Apr 2018 - May 2018)

Manager, Marketing Analytics - Pinnacle Entertainment (Apr 2016 - Apr 2018)

I was a manager in a group that analyzed about $500M of marketing budget; as manager, I drove the direction/workflow. We touched many branches of marketing, including direct mail, host program, events/promotions, loyalty program, and advertising. I worked on a wide range of projects, including: Ad hocs; building reports; A/B split testing of DM campaigns; goal-setting for casino hosts; market segmentation; advertising impacts; and test-analyzing survey results.

Here are some project highlights with limited details:

Ad hocs analyses and reporting tools Analyses on effectiveness of digital direct mail, Asian play trends, cross-property marketing, and others.SQL / Database Tableau / Mode Marketing

A/B testing of DM campaigns Advised on statistical methodology and developed software to quickly run A/B testing and reporting, resulting in an 80% reduction in process time. Reporting included visualizations for drill down decision-making. Created results repository for long-term trend analysis.A/B Testing Marketing Stats Programming

Marketing segmentation Designed and aligned market segments from 15 different casinos.SQL / Database Marketing

Survey analysis Performed sentiment analysis on year-end survey results, and communicated results to the company.NLP LDA Tableau / Mode Marketing

Some substantial projects may be excluded due to proprietary information. Link

T.J. Gaffney

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T.J. Gaffney

Work Experience

Gaming Consultant - The Innovation Group (Apr 2018 - May 2018)

Manager, Marketing Analytics - Pinnacle Entertainment (Apr 2016 - Apr 2018)