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T.J. Gaffney

Here is my extended resume and some projects that I've worked on. Email me any questions, at gaffney.tj@gmail.com.

Work Experience

Manager, Marketing Analytics - Pinnacle Entertainment (Apr 2016 - Apr 2018)

I was a manager in a group that analyzed about $500M of marketing budget; as manager, I drove the direction/workflow. We touched many branches of marketing, including direct mail, host program, events/promotions, loyalty program, and advertising. I worked on a wide range of projects, including: Ad hocs; building reports; A/B split testing of DM campaigns; goal-setting for casino hosts; market segmentation; advertising impacts; and test-analyzing survey results.

Here are some project highlights with limited details:

Survey analysis Performed sentiment analysis on year-end survey results, and communicated results to the company.NLP LDA Tableau / Mode Marketing

Some substantial projects may be excluded due to proprietary information. Link

Actuary, Commercial Lines Analytics - Auto-Owners Insurance (Sep 2014 - Apr 2016)

My team built the models for Auto Owners' commercial line products, including TTP, commercial auto, workers comp, and others. My work was divided about equally into three tasks: Data work, modeling, and research. Data work was SQL work to pull data for our models, and the models were large general linear models. Some specific projects I worked on include:

Fraud model Used an SVM on text to predict fraud from claim notes. This allowed us to automate the work of 15 FTEs.Modeling NLP SVM

Some substantial projects may be excluded due to proprietary information. Link

T.J. Gaffney

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T.J. Gaffney

Work Experience

Manager, Marketing Analytics - Pinnacle Entertainment (Apr 2016 - Apr 2018)

Actuary, Commercial Lines Analytics - Auto-Owners Insurance (Sep 2014 - Apr 2016)

Open Source Contributions

Few Shot Text Classification (2020)