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T.J. Gaffney

Here is my extended resume and some projects that I've worked on. Email me any questions, at gaffney.tj@gmail.com.

Work Experience

Software Engineer - Google (May 2018 - June 2021)

I work for a team called FameBit on YouTube, which facilitates organic ads in YouTube videos. More specifically I'm in a group that deals with matching creators to brands.

YouTube channel recommendation Designed and implemented model to find best YouTube channels for a client, given URL and keywords for brand/campaign.Transfer Learning Nearest Neighbor Modeling Design / Arch Networking (CS)Programming Embeddings

Video view predictor Utilized monte carlo simulations in a patent pending application to predict views for a pool of channels.Regression Monte Carlo Modeling Networking (CS)Stats Programming

Video review pipeline Developed a UI pipeline to facilitate and automate video reviews.Design / Arch Networking (CS)Programming

Payments database Implemented server for CRUD operations (and export/reverse) on a payment table.SQL / Database Multitasking (CS)Networking (CS)Programming

Some substantial projects may be excluded due to proprietary information.

Manager, Marketing Analytics - Pinnacle Entertainment (Apr 2016 - Apr 2018)

I was a manager in a group that analyzed about $500M of marketing budget; as manager, I drove the direction/workflow. We touched many branches of marketing, including direct mail, host program, events/promotions, loyalty program, and advertising. I worked on a wide range of projects, including: Ad hocs; building reports; A/B split testing of DM campaigns; goal-setting for casino hosts; market segmentation; advertising impacts; and test-analyzing survey results.

Here are some project highlights with limited details:

Event post forma dashboard Built a Tableau dashboard to show event KPIs versus benchmarks. Spearheaded initive and achieved wide roll-out to about 60 users at 15 casinos with 1000s of uses per month, becoming most-used workbook in the company.SQL / Database Tableau / Mode Networking (CS)

Some substantial projects may be excluded due to proprietary information. Link

Personal Projects

StacksByStacks (2020)

This is a now-defunct website I’ve made to track predictions made for NHL games, by experts on the internet.

The front-end is built with Angular, which uses a PHP handler to access the MySQL database, which gets populated with a library of Python scrapers.

Note: The linked codebase is not very well documented. This was initially intended to be private.

Data scraping Agile development PHP SQL / Database Design / Arch Networking (CS)Bayes Front-end

Link

T.J. Gaffney

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T.J. Gaffney

Work Experience

Software Engineer - Google (May 2018 - June 2021)

Manager, Marketing Analytics - Pinnacle Entertainment (Apr 2016 - Apr 2018)

Personal Projects

StacksByStacks (2020)