T.J. Gaffney

I work for a team called FameBit on YouTube, which facilitates organic ads in YouTube videos. More specifically I'm in a group that deals with matching creators to brands.

Some substantial projects may be excluded due to proprietary information.

I was a manager in a group that analyzed about $500M of marketing budget; as manager, I drove the direction/workflow. We touched many branches of marketing, including direct mail, host program, events/promotions, loyalty program, and advertising. I worked on a wide range of projects, including: Ad hocs; building reports; A/B split testing of DM campaigns; goal-setting for casino hosts; market segmentation; advertising impacts; and test-analyzing survey results.

Here are some project highlights with limited details:

Some substantial projects may be excluded due to proprietary information. Link

My team built the models for Auto Owners' commercial line products, including TTP, commercial auto, workers comp, and others. My work was divided about equally into three tasks: Data work, modeling, and research. Data work was SQL work to pull data for our models, and the models were large general linear models. Some specific projects I worked on include:

Some substantial projects may be excluded due to proprietary information. Link