T.J. Gaffney

I was a manager in a group that analyzed about $500M of marketing budget; as manager, I drove the direction/workflow. We touched many branches of marketing, including direct mail, host program, events/promotions, loyalty program, and advertising. I worked on a wide range of projects, including: Ad hocs; building reports; A/B split testing of DM campaigns; goal-setting for casino hosts; market segmentation; advertising impacts; and test-analyzing survey results.

Here are some project highlights with limited details:

Some substantial projects may be excluded due to proprietary information. Link