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Leading up to Oceans Casino's relaunch, I prepared some research on the market segments, and designed their loyalty program.
2018Analyses on effectiveness of digital direct mail, Asian play trends, cross-property marketing, and others.
2016-2018Advised on statistical methodology and developed software to quickly run AB testing and reporting, resulting in an 80% reduction in process time. Reporting included visualizations for drill down decision-making. Created results repository for long-term trend analysis.
2016-2018Designed and aligned market segments from 15 different casinos.
2016-2018Performed sentiment analysis on year-end survey results, and communicated results to the company.
2016-2018