|
|
Analyses on effectiveness of digital direct mail, Asian play trends, cross-property marketing, and others.
2016-2018Aggregated player data and joined with the marketing data from many sources and systems.
2016-2018Advised on statistical methodology and developed software to quickly run AB testing and reporting, resulting in an 80% reduction in process time. Reporting included visualizations for drill down decision-making. Created results repository for long-term trend analysis.
2016-2018Modeled expected hosted players' play. Significant improvement over existing methodology.
2016-2018Designed and aligned market segments from 15 different casinos.
2016-2018Built a Tableau dashboard to show event KPIs versus benchmarks. Spearheaded initive and achieved wide roll-out to about 60 users at 15 casinos with 1000s of uses per month, becoming most-used workbook in the company.
2016-2018Performed sentiment analysis on year-end survey results, and communicated results to the company.
2016-2018Conducted a live game theory experiment to help decide how to bid for gaming licenses.
2016-2018